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The opening of Jacob Jan Boerma's No Rules is still some time away

On March 19, Jacob Jan Boerma's new restaurant No Rules was supposed to open in the Pijp area. However, Rutte's press conference on March 15 threw a spanner in the works with his announcement to close the catering industry because of the corona virus. So the opening of the three-star chef's new pizza store is still a while away until after May 20.

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In October 2019, celebrity chef Jacob Jan Boersma stunned the culinary world by his decision to quit his 3 Michelin-starred restaurant De Leest in Vaassen. After 17 years of cooking at the very highest level, Boerma thought enough was enough and decided to follow his heart. The well-known chef wanted to spend more time with his wife and little son.

No Rules
In addition to De Leest, Jacob Jan Boerma has culinary responsibility for the 1 Michelin-starred restaurant The White Room at Hotel Krasnapolsky and the also 1 Michelin-starred restaurant Voltaire at Parc Broekhuizen in Leersum. The top chef will continue to hold both positions. In addition, Boerma will open restaurant No Rules on Marie Heinekenplein together with hospitality entrepreneurs Michel Pais and Bram van Es, of restaurants Strandzuid and Vondelpark3.

Jacob Jan Boerma; "Three stars was my boyhood dream. I achieved those. But to reach this level I was bound by rules my whole career. That's over now. That's why we call the new restaurant No Rules."

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Three-star pizzas
In No Rules, pizza has a prominent place on the menu. Boerma does something with the crust of the pizza that no one has ever done before. But the restaurant is definitely not a traditional pizzeria. Besides pizza, the menu also offers pastas and various meat and fish dishes. For lunch and dinner.

Jacob Jan Boerma himself will not be in the kitchen of No Rules. In addition to his consulting work to hotels and restaurants around the world, he wants to spend as much time as possible with his wife and child.

While the hospitality industry lockdown is in effect, No Rules is offering a special take away menu. Jacob Jan Boerma has teamed up with No Rules chef Richard Way to create a delicious summer menu to enjoy at home. The dishes can be taken away from Thursday through Sunday. Check the website for the menu and game rules.


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No Rules
Marie Heinekenplein 5-8, Amsterdam
+31 20 639 2589
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No Rules
Marie Heinekenplein 5-8, Amsterdam
+31 20 639 2589
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